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Our Water

Taste Perfection

What "Taste Perfection" Means

In thousands of blind taste tests conducted nationwide by an independent agency, 3 out of 4 consumers preferred the taste of Primo over the nation's top-selling spring waters and 4 out of 5 preferred Primo over tap water. That's what we mean when we say that Primo offers "Taste Perfection".


Why Taste Matters

Almost every home in the United States has running water either from a municipal source or a well. The choice to drink bottled water usually indicates concerns about safety, taste or both. We know you want water that tastes good, especially when you're going to be drinking a lot of it (as you should). That's why we make sure that every bottle of Primo water tastes the same by using a rigorous purification process combined with a secret formula of minerals to add our unique taste. That's also what we mean by "Taste Perfection".


Our Purification Process


Primo Water is purified to the highest industry standards using a 9-step process that includes sand filtering, carbon filters to remove chlorine disinfection, reverse osmosis or distillation, micro-filtration to remove very small particles and microbiological constituents and then ozonation to ensure the water is completely disinfected.


Our Secret Formula

Once the water is purified, we inject a specially formulated blend of minerals (calcium chloride, magnesium sulfate, and sodium bicarbonate) that provide Primo's ultra-clean taste and silky finish - the taste 3 out of 4 people preferred (and we're still not sure that fourth person understood the question). And that's how we achieve "Taste Perfection".


Water Quality Report

All Primo Water is tested on a regular basis to maintain quality. We invite you to read our latest report, "Primo Honors a Shared Environmental Vision" and report on BPA research.